Services
Marketing Outsourcing
Over the last decade sales & marketing departments in the chemical industry have been down-sized to achieve optimum operational efficiency, but this has often left them less able to execute critical marketing projects to deliver growth.
The strategic use of marketing outsourcing can provide an ‘on tap’ resource to get important marketing projects completed on-time.
All organisations need pro-active marketing, but some can't afford – or simply don't want – their own in-house marketing department. Others have marketing requirements which simply cannot be met by their own over-stretched marketing resources.
For a growing number of organisations, outsourcing is a key commercial strategy.
Chemagility specialises in providing marketing outsourcing services to both chemical distributors and producers. We provide the same service as an in-house marketing department – but in a more cost-effective way.
How we help chemical distributors
- Principal development – improving Principal retention; helping identify & develop new Principals
- Web site strategy and design – web site strategy development & design; content creation & management
- Email marketing – email design; marketing database building; campaign management
- Search engine marketing – search term research; linking strategy; page optimisation; site submission
- Internet advertising – banner advert creation and placement; pay-per-click campaign management
- Marketing communications – brochures, leaflets and mailers; presentations; exhibitions; advertising; press releases
How we help chemical manufacturers
- Distributor strategy – distributor rsearch & selection; management of distributor networks
- Marketing research & intelligence – market research studies; collection of competitor data; creating information systems
- Marketing planning – marketing audits; segmentation; strategy formulation & writing marketing plans
- Web site strategy and design – web site assessment & usability; design & development; content creation & management
- Email marketing – email newsletters; campaign management; permission marketing
- Search engine marketing – search engine positioning; search term research; competitive benchmarking; linking strategy
- Internet advertising – banner advert creation and placement; pay-per-click campaign management
