Search engine marketing
Search engine marketing (SEM) is one of the most cost-effective ways of getting more customers and prospects to visit your website.
The search market may be concentrated through a few key search tools but both established and new sites should have a search engine strategy.
Many chemical companies do not appear to have given much consideration to this area of online marketing. In a lot of cases this has as much to do with a lack of a web strategy itself than just a lack of appreciation of SEM.
But search engine marketing is not just something for high visibility consumer markets, where it is very difficult to achieve top ranking positions for the best terms. In fact, achieving a high ranking position is more easily achieved operating in a focused niche sector, a regional market, or even better, both.
So chemical distributors, as well as chemical producers, have much to gain by making search engine optimisation a major consideration when developing or updating a site's design, structure and content.
The number of inbound links is one of the major factors determining where a website is ranked within a list of results, particularly on search engines like Google. So reciprocal linking (providing a link between both websites) and paid links should be an important part of your search engine strategy.
Why invest in search engine marketing
- Search is the most popular internet activity, even email comes second.
- Achieve high rankings in search engines for your web site for the most popular keyword phrases for your products and services.
- Search engine traffic is highly targeted. A well-optimised site will have the highest levels of targeted visitors arriving from search engines.
- SEM is cost-effective compared to other forms of advertising
How Chemagility can help you increase the number of visitors to your website?
- Search engine positioning. Chemagility will benchmark your site's current position on the main search engines and directories. We can also analyse your site's design and content to see how well it is being indexed by the search engine spiders and how this can be improved.
- Search term research. We research the most appropriate search terms for your company that will give your site the best ranking opportunities, then implement the most appropriate search engine optimisation by modifying the metatags and content on your site.
- Site Submission. We will submit your site, where necessary, to the appropriate search engines and track your ranking performance as your site becomes more established on the top search tools.
- Emarketing tools to support your SEO strategy. Develop a linking strategy for your site and possible using pay-per-click advertising as additional tools to improve your search engine positioning.
