Marketing Research and Intelligence
Keeping pace with the many changes that are occurring within the market at a national level in terms of customers, competitors and market trends is difficult, but understanding the wider implications internationally is an even more daunting task to routinely address.
But marketing intelligence and marketing research (MI/MR) is something that you cannot afford to ignore if you are going to keep abreast of developments and make informed business decisions.
How will the transformation of the chemical industry affect your business?...
Two major factors affecting the chemical industry right now are the introduction of REACH and the major economic growth of China. These are macro-environmental issues on a global scale that will have a major impact on many chemical companies, both large and small, for years to come.
It is also widely recognised that the Internet is changing how people buy, where people buy and what people buy. The web has enabled customers to source information quicker, easier and at a much lower cost.
Customers are now better educated -both commercially and technically, and more aware of product choice.
Technological advancements are redefining markets, barriers to entry and the intensity of the competitive threat.
A thorough understanding of your customers and competitors has never been so important...
In this ever crowded world at no time has it been more important for a chemical manufacturer or a chemical distributor to have a clear and well defined value proposition that it is both recognised and valued by customers.
This requires customer insight and a deep understanding of your competitors' offerings and capabilities.
Equally important is identifying the key trends defining future markets and where your company's future position might lie.
This is impossible without an ongoing process of collecting marketing intelligence and conducting research to provide the necessary information essential to effective planning.
Invest the time and effort to stay one step ahead of your competitors...
Investing the time and effort to track these ongoing changes and remain one step ahead the competition is no easy task and often requires trained and specialist staff with a specific MI/MR skill set.
The goal is to end up with actionable information and not a 'data glut' - just collecting reams of data and not using it constructively in your decision making processes and plans.
How Chemagility can help your business use MI/MR effectively in your decision-making?
- Marketing information systems. Setting-up a marketing information system for routinely gathering, interpretation and disseminating of information and intelligence about your customers, competitors and market trends within your industry.
- Marketing research services. Chemagility offers a comprehensive range of research services including market studies, competitor benchmarking and customer satisfaction surveys.
- Marketing intelligence. We can provide a marketing intelligence feed for your company if you don't have the internal resources or expertise to do this in-house. We routinely compile our own information on the chemical industry, and related end use markets, so this provides an excellent starting point for meeting your requirements.
