Internet advertising
Pay-per-click advertising
Pay-per-click advertising (PPC) gives your website an opportunity to advertise sponsored listings on pages served by the main search tools when a user searches on specific keywords related to your product or service.
It gives even small chemical companies a chance to rub shoulders with the big boys on the front page of Google!
This is highly targeted advertising, with payment only being made once the user clicks through to your site from the PPC listing.
This sector has grown rapidly over the last few years and is now dominated by two major players:
- Google AdWords - taking advantage of Google's position as the leading search tool on the web, this service provides coverage of Google, Ask Jeeves and a network of smaller content sites.
- Overture - owned by Yahoo, this tool has established a wide coverage of many popular search tools such as AltaVista, AOL, HotBot, Lycos, MSN Search, and Yahoo.
Banner adverts
Most banner adverts are not generally designed to generate immediate click-throughs - but can offer good opportunities to develop company awareness and brand image.
Banner ads are generally sold on a set fee basis, for every 1,000 impressions (how many times they will be viewed) or by pay-per-click-through (how many times they will be clicked upon).
Placement is one of the most important considerations in using banner ads well.
In the chemical industry banner ad placement in a suitable section of the web sites of online trade journals, directories, exhibitions or other sites relevant to your target markets can work well.
Don't forget banner ads can also be effective in email newsletters sent out by trade associations or industry co-suppliers.
How can Chemagility help with your online advertising?
- Search term research for PPC campaigns. We will research evaluate a range of potential search terms and provide a list of the most relevant terms for your markets alongside their estimated monthly cost.
- PPC campaign management. Once we have agreed the keywords to use, we then produce optimised adverts that will maximise relevant clicks, set up your account and set initial bid levels. We will then continually review your campaign, adjust keywords, adverts and bid strategies.
- Banner ad campaign research. We can help you source, evaluate and select websites that offer the best banner advertising value for you company.
- Creation of banner ads. Chemagility can produce both static and animated (Flash) banner adverts for both chemical producers and distributors through our network of approved graphic designers.
