Email marketing
Email has become a key communication channel for the digital age offering many benefits over and above traditional methods. It's direct, fast, easy to personalise and measurable – and is a highly cost-effective method of reaching a target audience.
Its only downside has been the rise of 'spam' and the legislation to deal with it. Successful email marketing now relies on the precedent that a company has permission to contact the intended recipient.
Few chemical distributors or producers have yet to use email marketing to its full potential.
Many of these companies also struggled to embrace direct marketing techniques because of problems of building suitable customer databases and integrating with financial systems. Add to that data collected from web sites, then its no surprise that email is suffering similar problems.
Email is often just seen as a personal communication tool as opposed to being a tool of a personalised, mass communication. But once you have the data, the opt-in and the systems for delivery, then you have a powerful marketing weapon at your disposal.
Email can be used to support a wide range of marketing activities to reinforce customer relationships and strengthen customer loyalty.
These include ‘cross-selling’ of other products and services to existing customers, getting people to visit your web site, promoting events, distributing company newsletters and providing customer support.
Things to consider when planning an email marketing campaign
- Which marketing activities do you want to use email to support?
- How can you integrate email with your other marketing campaigns and activities?
- How should you obtain permission to contact an audience by email?
- What is the best way to design, create and send out the actual email?
- Should you send email in HTML or plain text format?
- How can you measure the effectiveness of your campaigns?
How can Chemagility help you produce a successful email campaign?
- Make email part of your communications plan. Chemagility can review or develop marketing programs and how best to use email to help achieve your objectives.
- Permission marketing. We can ensure you comply with local data protection and privacy laws.
- Database list building. We can advise and help you build a suitable customer database as a starting point for your email campaigns. We also have experience with Customer Relationship Management (CRM) systems.
- Email design. Chemagility will plan, design and write the email creative for specific campaigns or periodic newsletters.
- Manage the mailing process. We can also advise you on the best way of sending out your emails whether through your own systems, specific bulk emailing software or using an online service provider.
